Merchandise Revenue Tracker
Track merchandise sales, costs, and profits across your entire tour. Update after every show.
Artist / Band Name
Tour Name: Tour Period (From - To): Merch Manager:
Section 1: Product Master List (Cost & Pricing)
Fill this in before the tour begins.
NOTE ON PRICING: Common price points that work at Indian indie shows:
- Stickers: ₹50-100
- Tote bags: ₹300-400
- Posters: ₹200-300
- T-Shirts: ₹500-800
- Hoodies: ₹1,000-1,500
- Vinyl (if applicable): ₹800-1,200
- Bundles: Offer a 10-15% saving to encourage upsells
Section 2: Opening Inventory Count
Record inventory at start of tour.
Section 3: Per-show Sales Log
Show 1
[Duplicate Show block for each show on tour]
Section 4: Tour Totals Summary
Section 5: Closing Inventory Count
Record inventory at end of tour.
DISCREPANCY NOTES (explain any mismatches):
Section 6: Merch Notes & Best Practices
Payment Methods to Accept at Shows
- Cash: Keep a float of small denomination notes (₹10, ₹20, ₹50, ₹100) for change.
- UPI: Display a QR code on the merch table (Google Pay, PhonePe, Paytm). Use a dedicated UPI ID for merch sales so revenue is easy to track.
- Card (optional): If you have a card reader (e.g., Pine Labs portable POS), use it. Many young concert attendees in India prefer UPI or card over cash.
Venue Commission
- Most venues in India charge 10-20% of gross merch sales as commission.
- Negotiate this upfront. Some venues will waive commission for well-known artists.
- Always confirm in writing whether commission applies before the show.
GST on Merch
- If you are GST-registered, merch sales are subject to GST. T-shirts and apparel: 12% GST. CDs/physical music media: 12% GST. Check the latest GST schedule at cbic.gov.in.
- If you are not GST-registered and annual turnover is below INR 20 lakh (or 10 lakh for special category states), GST registration is not mandatory.
Document last updated: Updated by:
Free to use · Part of the Indie Music India toolkit · Updated September 2026