India-first · independent music

A home for India's
independent music scene.

The talent is here. The support around it never was. So we built it, honest, India-first help to get heard, get paid, and get on stage. Free tools and data for the whole scene, plus a hands-on team for a few. No cut of your music, no false promises.

The Radar tracks rising artists daily. A database of 900+ reviewers and playlist curators. An industry directory, a royalty calculator, release guides, and answers to the questions no one explains. Start anywhere below.

Put a real team behind your next release → Or start with the free tools →
Want a team behind your release?

For artists who want more than tools: Siby John and Karishma Changroth work directly with a small number of artists at a time, with a network of specialists on call for release strategy, PR, social, marketing, video, design, legal, and IPRS.

One month to start
No commitment beyond that.
See how the programme works →
Wherever you sit in the scene.
Independent artists
Free tools to release smarter, and a hands-on programme when you want a team behind you.
Labels & industry
A live directory of India-first labels and booking agencies, and who is signing at what stage.
Press & curators
1,100+ reviewer contacts and a daily radar of what is emerging across India.
Streams won't pay your rent. We'll show you what does.

1,000 streams pays you about ₹10. Nobody says that out loud, because everyone's selling you a playlist pitch or a PR campaign that leaves you exactly where you started. We do the opposite: tell you the truth about the money, and hand you the map to it. Live shows, merch, sync, and the royalties you're probably not collecting. Free.

Everyone else
Gatekeeps you (agencies, labels you can't reach) or nickel-and-dimes you (pay-per-pitch, Fiverr gigs). And they only win when they take a cut of your music.
Us
The whole scene gets real help for free: where the money is, who to pitch, where to play. A hands-on team for a few. We lead with the help, not a deal.
No false promises
We won't pretend to make you famous. We'll show you the honest path to getting heard, getting paid, and getting on stage, and you decide what to chase.

Development vs management vs us, at a glance

Artist management Artist development Indie Music India
What it does Runs the business of an existing career Builds the career: sound, strategy, audience Free tools for all, plus hands-on development for a few
Best when You have income and opportunities You are still building and finding your footing Any stage, start free
Takes a cut of your music 15 to 20 percent commission Varies, some take rights Never
Who it is for Established or rising artists Developing artists The whole independent scene, pan-India
Model Commission Fee, or your rights Free tools + optional programme
Free tools. No login. Always.
The Playbook
44 sections on identity, production, distribution, revenue, live, and rights. India-specific, no label required.
Open Playbook →
India Indie Radar
Live tracker of Indian indie artists, venues, and upcoming shows across eight cities. Updated daily.
Open Radar →
Reviewer Database
1,100+ blogs, podcasts, and curators with direct submission contacts and pricing. Updated weekly.
Open Database →
Labels & Agencies
127 India-first labels and booking agencies, with who is signing and what stage to approach at.
Open Directory →
Resources
A start-here shortlist, the reading list, and the full toolkit. Everything free, in one place.
Open Resources →