Tens of thousands of working musicians were never in the consideration set. Not rejected. Just not the audience the system was designed to serve. Indie Music India is built for that scene, and open to everyone in it: the artists, and the labels, curators, and writers around them.
It all comes down to one thing: artist development. Everything around the music: the economics, the identity, the network, and the release strategy. The free tools and the programme are two depths of the same idea.
We built this from the two sides of the gap most independent artists fall into: the business they were never taught, and the identity they have not yet crystallised. The tools here are free and always will be.
Siby ran creator and music programmes at YouTube India from 2022 to 2025 with 400+ artists, including Anuv Jain, Jasleen Royal, and Jassie Gill, and is now Senior Creator Manager at LinkedIn. Karishma is a Founding Member at Talented, Bangalore's independent creative agency, working on brand identity and positioning. Between them they cover both sides: the business and the creative identity.
The Playbook, the Radar, the Reviewer Database, and the Labels directory, all free, no login. Browse them from the homepage.
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