A report template for summarising the results of a streaming promotion campaign — playlist pitching, editorial submissions, and digital ads — for a specific release.
Artist Name
Song / Release Title: Release Date: Report Period: From ___________ to ___________ Report prepared by: Date:
Section 1: Streaming Performance Summary
Spotify Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ Apple Music Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ JioSaavn Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ Gaana Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ Wynk Music Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ YouTube Music Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ Amazon Music Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___ TOTAL (estimated) Streams / Plays: ___ Change vs. Previous Period: ___ Key Observations: ___
Spotify Deep Dive
Song Streams (period): ___________ Saves: ___________ Playlist Reach: ___________ Listener Conversion (streams → followers): ___________ Listener Geography — Top 5 Cities (India): 1. ___________ | 2. ___________ | 3. ___________ | 4. ___________ | 5. ___________ Top Country outside India: ___________
Section 2: Playlist Performance
Editorial Playlists
Indie India Platform: Spotify Followers: ___ Date Added: ___ Date Removed: ___ Est. Streams: ___ New Music Friday India Platform: Spotify Followers: ___ Date Added: ___ Date Removed: ___ Est. Streams: ___ [JioSaavn editorial] Platform: JioSaavn Followers: ___ Date Added: ___ Date Removed: ___ Est. Streams: ___ [Other] Platform: ___ Followers: ___ Date Added: ___ Date Removed: ___ Est. Streams: ___
Independent / User-generated Playlists
Playlist Platform: ___ Followers: ___ Source: ___ Date Added: ___ Playlist Platform: ___ Followers: ___ Source: ___ Date Added: ___ Playlist Platform: ___ Followers: ___ Source: ___ Date Added: ___ Playlist Platform: ___ Followers: ___ Source: ___ Date Added: ___ Playlist Platform: ___ Followers: ___ Source: ___ Date Added: ___
Total Playlists Added to: ___________
Total Playlist Follower Reach: ___________
Section 3: Playlist Pitching Activity
Spotify Editorial Pitch
Submission Date: ___________ Track Pitched: ___________ Result: [ ] Editorial Playlist Added [ ] Not Added [ ] Pending
Jiosaavn Editorial Pitch
Submission Date: ___________ Result: [ ] Added [ ] Not Added [ ] Pending
Independent Curator Pitching
SubmitHub Pitches Sent: ___ Responses: ___ Adds: ___ Pass: ___ No Response: ___ Response Rate: __% Add Rate: __% Groover Pitches Sent: ___ Responses: ___ Adds: ___ Pass: ___ No Response: ___ Response Rate: __% Add Rate: __% Direct DM Pitches Sent: ___ Responses: ___ Adds: ___ Pass: ___ No Response: ___ Response Rate: __% Add Rate: __% TOTAL Pitches Sent: ___ Responses: ___ Adds: ___ Pass: ___ No Response: ___ Response Rate: __% Add Rate: __%
Cost per add: SubmitHub: ₹ ___________ per add Groover: ₹ ___________ per add
Section 4: Digital Advertising Results
Instagram / Facebook Ads
Stream campaign Objective: Streams Budget: ₹___ Spend: ₹___ Impressions: ___ Reach: ___ CPM: ₹___ Results: ___ streams ROAS/CPA: ___ Music video views Objective: Video views Budget: ₹___ Spend: ₹___ Impressions: ___ Reach: ___ CPM: ₹___ Results: ___ views ROAS/CPA: ___ Ticket sales boost Objective: Conversions Budget: ₹___ Spend: ₹___ Impressions: ___ Reach: ___ CPM: ₹___ Results: ___ sales ROAS/CPA: ___
Best performing ad creative: ___________ Target audience that performed best: ___________ Key learning for next campaign: ___________
YOUTUBE ADS (if used) Campaign Budget: ₹___ Spend: ₹___ Views: ___ View Rate: ___% Subscribers Gained: ___
SPOTIFY AD STUDIO (if used) Budget: ₹ ___________ Impressions: ___________ Streams driven: ___________
Section 5: Algorithmic Playlist Performance
Spotify Algorithmic Playlists Added To:
- Discover Weekly | Estimated reach: ___________
- Release Radar | Estimated reach: ___________
- Radio | Plays: ___________
- Daily Mix | Appears in mix: Yes / No
JioSaavn Recommendation Engine: Appeared in recommended sections: Yes / No Estimated plays from recommendations: ___________
Section 6: Royalty Impact Estimate
Streaming Revenue Estimated (period): Spotify Streams: ___ Rate (USD/stream): $0.002 Revenue (USD): $___ Revenue (INR): ₹___ JioSaavn Streams: ___ Rate (USD/stream): $0.001 Revenue (USD): $___ Revenue (INR): ₹___ YouTube Streams: ___ Rate (USD/stream): $0.001 Revenue (USD): $___ Revenue (INR): ₹___ Apple Music Streams: ___ Rate (USD/stream): $0.007 Revenue (USD): $___ Revenue (INR): ₹___ TOTAL Streams: ___ Rate (USD/stream): ___ Revenue (USD): $___ Revenue (INR): ₹___
Note: Estimated royalties. Actual payments from distributor will arrive 2–3 months after streaming period ends.
Section 7: Campaign Conclusions and Recommendations
What Worked
1. 2. 3.
What Did Not Work
1. 2.
Recommended Changes for Next Campaign
1. 2. 3.
Report prepared by: Date:
Free to use · Part of the Indie Music India toolkit · Updated September 2026