A monthly social media planning calendar for Indian artists. Use this to plan, schedule, and track content across Instagram, YouTube, Twitter/X, and other platforms.
Artist Name
Month: Campaign Period / Release: Social Media Manager:
Content Pillars
Before filling in dates, decide your 3–5 content pillars — the recurring themes your audience can expect. Consistency builds recognition.
Pillar 1: _____________________________ (e.g., Music — new releases, studio snippets, live clips) Pillar 2: _____________________________ (e.g., Process — behind-the-scenes, writing, recording) Pillar 3: _____________________________ (e.g., Community — fan interaction, Q&A, playlist sharing) Pillar 4: _____________________________ (e.g., Personality — artist life, city, non-music interests) Pillar 5: _____________________________ (e.g., Tour / Live — show announcements, live footage)
Platform Strategy
Best post times for Indian audience: 7–9 AM, 12–2 PM, 7–10 PM IST Feed Posts: 3–4 per week (high quality, evergreen) Reels: 5–7 per week during active campaign (discovery tool) Stories: Daily (lower production, interactive, ephemeral) Goal: _________ new followers this month
Youtube
Best upload times: Wednesday–Friday, 4–8 PM IST Videos: 1–2 per week during campaign (music video, live session, vlog) Shorts: 3–5 per week (repurposed from Reels or standalone) Goal: _________ new subscribers this month
Twitter / X
Best times: 8–10 AM, 12–2 PM, 7–9 PM IST Posts: 2–3 per day (mix of announcements, replies, retweets) Goal: Engagement and community interaction
OTHER PLATFORMS (specify): Platform: _______________ | Frequency: _______________
Monthly Content Calendar
Week 1
Day 1 — Mon Instagram Reel Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned Instagram Story — Story Poll Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 2 — Tue YouTube Short Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 3 — Wed Instagram Feed Post Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned Twitter/X Announcement Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 4 — Thu Instagram Reel Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 5 — Fri YouTube Video Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned Instagram Feed Post Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 6 — Sat Instagram Story — Behind-scenes Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Day 7 — Sun Instagram Engagement post (Q&A / poll) Caption / Script: ___ Asset: ___ Pillar: ___ Status: Planned
Week 2
Day 8 — Mon Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 9 — Tue Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 10 — Wed Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 11 — Thu Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 12 — Fri Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 13 — Sat Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 14 — Sun Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___
Week 3
Day 15 — Mon Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 16 — Tue Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 17 — Wed Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 18 — Thu Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 19 — Fri Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 20 — Sat Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 21 — Sun Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___
Week 4
Day 22 — Mon Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 23 — Tue Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 24 — Wed Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 25 — Thu Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 26 — Fri Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 27 — Sat Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ Day 28 — Sun Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___ [Additional days] Platform: ___ Content Type: ___ Caption: ___ Asset: ___ Pillar: ___ Status: ___
Monthly Content Checklist
Reels / Short Video
- Studio/rehearsal snippet
- Song snippet (30-sec of latest release)
- "Day in the life" clip
- Transition / hook content using trending audio
- Behind-the-scenes of show or recording session
Instagram Feed
- Artist portrait / live photo (professional quality)
- Artwork post for latest release
- Gig announcement graphic
- Milestone post (streaming, follower count)
- Throwback / archive shot
Stories
- Polls ("Which song should we release next?")
- Q&A box
- Countdown sticker for release or show
- Share fan posts / reposts
- Daily check-in: what are you working on
Youtube
- Music video (if releasing)
- Acoustic / stripped version
- Live performance recording
- Artist vlog (brief, authentic)
- Shorts from above content
India-specific Content Opportunities
Seasonal
- Diwali / Navratri / Holi: Festive creative tie-ins (relevant for Hindi-language acts especially)
- Independence Day (15 Aug) and Republic Day (26 Jan): Patriotic or reflective content
- Monsoon season (Jun–Sep): Visual and mood content themes
- New Year (Jan 1 and Diwali calendar): Reflection and release planning posts
TRENDING AUDIO (Instagram / YouTube Shorts): Use trending audio overlays on Reels — even if the audio is not yours. This expands algorithmic reach significantly in India. Pair trending audio with visual content about your music, tour, or process.
Collaborations
Collaborate with other Indian indie artists on content (co-Reels, joint Stories, shared playlists). Cross-pollination between artist audiences is one of the most efficient growth tactics in the Indian indie space.
End-of-month Review
Instagram Start Followers: ___ End Followers: ___ Growth: ___ Best Post: ___ Worst Post: ___ Key Learnings: ___
YouTube Start Followers: ___ End Followers: ___ Growth: ___ Best Post: ___ Worst Post: ___ Key Learnings: ___
Twitter/X Start Followers: ___ End Followers: ___ Growth: ___ Best Post: ___ Worst Post: ___ Key Learnings: ___
Calendar maintained by: Month reviewed on:
Free to use · Part of the Indie Music India toolkit · Updated September 2026