India Artist Management Toolkit — Money Kit
Use this to audit how many income sources you have activated and identify which ones you are leaving on the table. The goal is not to chase all of them at once — it is to know which levers exist and make deliberate choices about which to build next.
How to Use This Checklist
For each stream: mark Active, Inactive, or Not Applicable. For Active streams: note the approximate monthly income. Review this every quarter and pick one Inactive stream to activate.
1. Recorded Music Income
- ✓Streaming — global (Spotify, Apple Music, Amazon, Tidal)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Streaming — India-specific (JioSaavn, Gaana, Wynk, Hungama)
Status: ___________ | Monthly estimate: ₹ ___________ Note: Verify your distributor delivers to these platforms
- ✓YouTube Content ID royalties
Status: ___________ | Monthly estimate: ₹ ___________ Note: Ensure your distributor enables Content ID; any video using your music earns revenue
- ✓IPRS — publishing / mechanical royalties
Status: ___________ | Monthly estimate: ₹ ___________ Note: Join IPRS and register every track at iprs.org
- ✓PPL India — neighbouring rights / master royalties
Status: ___________ | Monthly estimate: ₹ ___________ Note: Join PPL if you own the master rights; register at pplindia.com
- ✓Digital downloads (Bandcamp, direct sales)
Status: ___________ | Monthly estimate: ₹ ___________
2. Live Performance Income
- ✓Club / venue gigs (paid bookings)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Festival appearances
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Corporate events / private functions
Status: ___________ | Monthly estimate: ₹ ___________ Note: Often the highest-paying per hour for live work
- ✓College fests
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Ticketed self-produced shows (BookMyShow / Insider.in)
Status: ___________ | Monthly estimate: ₹ ___________
3. Sync and Licensing
- ✓OTT / film sync (Netflix India, Amazon Prime, Disney+ Hotstar, Sony LIV)
Status: ___________ | Annual estimate: ₹ ___________
- ✓Advertising sync (brand TVC, digital ad)
Status: ___________ | Annual estimate: ₹ ___________ Note: Prepare 30s and 60s ad-ready edits of your most usable tracks
- ✓Music library licensing (Hoopr for India, Artlist / Musicbed internationally)
Status: ___________ | Monthly estimate: ₹ ___________ Note: Passive income; works best for instrumental and mood-based tracks
- ✓Video game / app music licensing
Status: ___________ | Annual estimate: ₹ ___________
4. Creative Services
- ✓Session musician / studio work
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Music production for other artists
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Songwriting for other artists (co-write, ghost-write)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Mixing / mastering services
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Jingle / theme music composition
Status: ___________ | Monthly estimate: ₹ ___________
5. Teaching and Knowledge
- ✓Private music lessons (online or in-person)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Group workshops / masterclasses
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Online courses (Teachable, Graphy, Unacademy)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓College / institution tie-up (artist-in-residence)
Status: ___________ | Annual estimate: ₹ ___________
6. Brand and Content
- ✓Brand collaborations / endorsements
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Social media sponsored content (Instagram, YouTube)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓YouTube AdSense (your own channel)
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Podcast sponsorships
Status: ___________ | Monthly estimate: ₹ ___________
7. Direct Fan Support
- ✓Bandcamp / name-your-price / fan subscriptions
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Patreon / Ko-fi / BuyMeACoffee
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Limited edition physical releases (vinyl, cassette, zine)
Status: ___________ | Annual estimate: ₹ ___________
8. Merchandise
- ✓T-shirts, tote bags, accessories
Status: ___________ | Monthly estimate: ₹ ___________
- ✓Print-on-demand, no inventory risk (Qikink, Printrove — India-based)
Status: ___________ | Monthly estimate: ₹ ___________
9. Grants and Funding
- ✓Sangeet Natak Akademi fellowships / awards
- ✓ICCR (Indian Council for Cultural Relations) artist grants
- ✓State arts council grants (check your state government website)
- ✓Ministry of Culture scheme for young artists
- ✓British Council India / Alliance Francaise residency grants
- ✓Goethe Institut India artist grants
- ✓International cultural exchange residencies
Quarterly Review
Total active streams: _____ / 30+ Total monthly income from active streams: ₹ ___________ One stream to activate this quarter: ___________________________ Target monthly addition from new stream: ₹ ___________
Free to use · Part of the Indie Music India toolkit · Updated September 2026