India Artist Management Toolkit, Money Kit
Use this to audit how many income sources you have activated and identify which ones you are leaving on the table. The goal is not to chase all of them at once, it is to know which levers exist and make deliberate choices about which to build next.
How to Use This Checklist
For each stream: mark Active, Inactive, or Not Applicable. For Active streams: note the approximate monthly income. Review this every quarter and pick one Inactive stream to activate.
1. Recorded Music Income
- ✓Streaming, global (Spotify, Apple Music, Amazon, Tidal)
- ✓Streaming, India-specific (JioSaavn, Gaana, Wynk, Hungama)
- ✓YouTube Content ID royalties
- ✓IPRS, publishing / mechanical royalties
- ✓PPL India, neighbouring rights / master royalties
- ✓Digital downloads (Bandcamp, direct sales)
2. Live Performance Income
- ✓Club / venue gigs (paid bookings)
- ✓Festival appearances
- ✓Corporate events / private functions
- ✓College fests
- ✓Ticketed self-produced shows (BookMyShow / Insider.in)
3. Sync and Licensing
- ✓OTT / film sync (Netflix India, Amazon Prime, Disney+ Hotstar, Sony LIV)
- ✓Advertising sync (brand TVC, digital ad)
- ✓Music library licensing (Hoopr for India, Artlist / Musicbed internationally)
- ✓Video game / app music licensing
4. Creative Services
- ✓Session musician / studio work
- ✓Music production for other artists
- ✓Songwriting for other artists (co-write, ghost-write)
- ✓Mixing / mastering services
- ✓Jingle / theme music composition
5. Teaching and Knowledge
- ✓Private music lessons (online or in-person)
- ✓Group workshops / masterclasses
- ✓Online courses (Teachable, Graphy, Unacademy)
- ✓College / institution tie-up (artist-in-residence)
6. Brand and Content
- ✓Brand collaborations / endorsements
- ✓Social media sponsored content (Instagram, YouTube)
- ✓YouTube AdSense (your own channel)
- ✓Podcast sponsorships
7. Direct Fan Support
- ✓Bandcamp / name-your-price / fan subscriptions
- ✓Patreon / Ko-fi / BuyMeACoffee
- ✓Limited edition physical releases (vinyl, cassette, zine)
8. Merchandise
- ✓T-shirts, tote bags, accessories
- ✓Print-on-demand, no inventory risk (Qikink, Printrove, India-based)
9. Grants and Funding
- ✓Sangeet Natak Akademi fellowships / awards
- ✓ICCR (Indian Council for Cultural Relations) artist grants
- ✓State arts council grants (check your state government website)
- ✓Ministry of Culture scheme for young artists
- ✓British Council India / Alliance Francaise residency grants
- ✓Goethe Institut India artist grants
- ✓International cultural exchange residencies
Quarterly Review
Free to use · Part of the Indie Music India toolkit · Updated September 2026