People who've sat inside the platforms that decide what gets seen.
Most artists don't stall on talent. They stall on strategy, releasing music and hoping something happens instead of building a career around it. That's the gap we close.
Marketing Manager at YouTube India (2022–2025), working with 400+ artists and labels. Now Senior Creator Manager at LinkedIn.
Leads the hands-on development work with Siby: positioning, releases, and audience-building for a small roster of independent artists.
Someone working inside a music label advises us on distribution, deals and how the business actually runs, so the guidance reflects the real industry, not theory.
The through-line that connects every release.
Not a one-off campaign. It's the strategy that makes each release build on the last, instead of starting from zero every time.
Positioning
Your sound, your story, who it's for.
Release strategy
A planned body of work, not scattered singles.
Audience
Reach that converts to followers, then fans.
Foundation
Rights & royalties set up so you keep what you earn.
The only real difference is who does the work.
Same thinking at every level, positioning, releases, audience. What changes is how much of the doing is on you, and how much is on us. Pick where you are right now.
Advisory: you run it, we coach you every week.
Development: we run it with you.
- Our full artist-development framework: positioning, release planning, and audience-building
- Worksheets and templates you fill in for your own project, so it becomes your plan, not a generic deck
- WhatsApp support to ask questions as you work through it
- Self-serve: at your own pace, no team or ad spend needed
- Credited toward month one if you go further
- Weekly calls on your releases & promotion
- Direction on positioning as you execute
- Your questions answered between calls
- 4 hours of guidance a month, you do the doing
- Done-with-you: positioning, releases, audience & promotion, run together
- A network of freelance specialists on call (PR, social, video, design, legal, IPRS), brought in as needed and paid directly by you
- You work directly with Siby & Karishma
- Ad spend is separate and optional, we tell you honestly when it's worth it
Simple terms, on your side.
No lock-in, no long contract. We earn the next month.
Ever. You keep 100% of your rights and royalties.
We take a small roster so the attention stays real.
Your ₹10,000 Roadmap is credited toward your first month of Development.
The fee is our development work. When a release needs a video, PR, design or paid ads, you bring in the freelancer or budget and pay for it directly. We line it up and manage it, and tell you honestly when it's worth spending on.
Let's build it.
Reply and tell us where you are. We'll pick the tier that fits and start with one month.
siby@indiemusicindia.com · indiemusicindia.com/programme