What sync is and why it pays
A sync placement is your music used in visual media, an ad, a film, a series, a game, in exchange for a licence fee (and sometimes ongoing royalties). Because a single placement can pay more than months of streaming, sync is one of the most valuable channels an independent artist has.
What makes a track sync-ready
- Clean metadata: writers and splits, ISRC and ISWC, tempo, and mood.
- One-stop ownership: clear, undisputed rights so a supervisor can license quickly. Uncleared samples or messy splits kill placements, sort your rights first.
- Tags by mood and use: so your track surfaces for the right brief.
Who to reach
Music supervisors, sync agents, ad agencies, and production houses place music. Reach the ones who work with your kind of sound. Our Labels and Agencies directory includes agencies and context on who to approach.
How to pitch sync
Send sync-ready tracks tagged for mood and use, with a short note and one-stop ownership stated clearly. Speed matters: supervisors work to deadlines, so friction loses placements. Both existing tracks and bespoke work are routes.
The India angle
Ad films, OTT series, and regional cinema are active sync markets in India. Regional-language and distinctive independent music can stand out for briefs that want something beyond stock.
The takeaway
Make your catalogue sync-ready, keep ownership clean, and build relationships with the people who place music. The Playbook has a sync-ready checklist, the Answers hub covers sync metadata and clearance, and the programme can prep your catalogue and introductions.