What an EPK is and who uses it
An electronic press kit is a single web link that gathers everything someone needs to write about, playlist, or book you. Journalists, curators, festival programmers, and venues all use it to decide quickly, so its job is to make saying yes effortless.
Build it in this order
- Write the bio last, not first. One strong, specific line, then the essentials: sound, place, a credible detail or two. Easiest to write once everything else is laid out.
- Pick your best music, not everything. Two or three streamable links to your strongest tracks. A weak fourth track dilutes the strong first three.
- Add high-res photos. One or two press shots someone could actually publish without asking you for a better one.
- List standout numbers, only if they impress. Monthly listeners, notable placements, sold-out shows. Skip this section entirely rather than include underwhelming numbers.
- Add past press, a few links that build credibility, if you have any yet.
- Finish with clear contact and booking details. The whole point is to make saying yes effortless, don't make someone hunt for how to reach you.
What to cut
Cut the life-story bio, the low-res images, and the slow PDF. If it takes more than a couple of minutes to skim or is slow to load, it works against you. Specific and fast beats comprehensive.
Where to host it
A simple, single web page or link works best, faster and easier to update than a downloadable file. Keep it current, an EPK with last year's numbers reads as inactive.
How to use it
The EPK is what you attach to a pitch, not a replacement for one. Send a short, specific note about why this is worth the recipient's time, with the EPK link. Our live database of 1,167 reviewers lists the writers, blogs, podcasts, and curators to send it to, with their contacts, 381 are free to pitch directly.
The takeaway
Build one clean, current EPK link, then use it to make every pitch easy to say yes to. Our Resources toolkit includes an EPK checklist, the Playbook covers PR and pitching, and the Answers hub has more on press.