What an EPK is and who uses it
An electronic press kit is a single web link that gathers everything someone needs to write about, playlist, or book you. Journalists, curators, festival programmers, and venues all use it to decide quickly, so its job is to make saying yes effortless.
What to include
- A short bio: one strong, specific line, then the essentials, sound, place, and a credible detail or two.
- High-res photos: one or two press shots someone can actually publish.
- Your best music: streamable links to your strongest tracks, not everything you have made.
- Standout numbers: monthly listeners, notable placements, sold-out shows, only if they impress.
- Past press: a few links that build credibility.
- Clear contact and booking details.
What to cut
Cut the life-story bio, the low-res images, and the slow PDF. If it takes more than a couple of minutes to skim or is slow to load, it works against you. Specific and fast beats comprehensive.
Where to host it
A simple, single web page or link works best, faster and easier to update than a downloadable file. Keep it current, an EPK with last year's numbers reads as inactive.
How to use it
The EPK is what you attach to a pitch, not a replacement for one. Send a short, specific note about why this is worth the recipient's time, with the EPK link. Our Reviewer Database lists the writers, blogs, podcasts, and curators to send it to, with their contacts.
The takeaway
Build one clean, current EPK link, then use it to make every pitch easy to say yes to. Our Resources toolkit includes an EPK checklist, the Playbook covers PR and pitching, and the Answers hub has more on press.