A reference sheet for identifying and tracking playlist pitching targets across Spotify, JioSaavn, and other DSPs for Indian artists.
Artist Name
Section 1: Spotify Editorial Playlists (India)
These are programmed by Spotify's editorial team in India and globally. Pitch via Spotify for Artists dashboard, must be submitted at least 7 days before release.
New Music Friday India Genre: New releases, all genres Followers: 500K+ Pitch via: Spotify for Artists Notes: Submit 1 week before release Indie India Genre: Indian indie / alternative Followers: 200K+ Pitch via: Spotify for Artists Notes: Genre-fit required Bollywood Butter Genre: Hindi pop / film Followers: 1M+ Pitch via: Spotify for Artists Notes: For Hindi mainstream Indian Pop Genre: Hindi / English contemporary Followers: 500K+ Pitch via: Spotify for Artists Fresh Finds Genre: Emerging artists, global Followers: 100K+ Pitch via: Spotify for Artists Notes: Best for breaking artists Mellow Beats Genre: Chill / lo-fi / ambient Followers: 200K+ Pitch via: Spotify for Artists Notes: Mood-based Desi Hip-Hop Genre: Hindi / Punjabi / English rap Followers: 300K+ Pitch via: Spotify for Artists Acoustic India Genre: Acoustic / folk Followers: 100K+ Pitch via: Spotify for Artists Made In India Genre: Indian artists, general Followers: 300K+ Pitch via: Spotify for Artists The Hindi Hits Genre: Hindi contemporary Followers: 1M+ Pitch via: Spotify for Artists
How to Pitch to Spotify Editorial
1. Log in to Spotify for Artists (artists.spotify.com) 2. Navigate to your upcoming release (must be at least 7 days away) 3. Click "Pitch" on the track 4. Complete all fields: genre, mood, instrumentation, story, culture 5. One pitch per track per release window, choose your best track 6. No direct emailing of Spotify editors, the dashboard pitch is the only method
Section 2: Jiosaavn Editorial Playlists (India)
JioSaavn has editorial playlists curated by their India team. These are particularly valuable because JioSaavn is India's largest streaming platform by monthly active users.
Fresh New Tracks Focus: New indie releases Contact: Via distributor (Believe / OKListen have relationships) or direct JioSaavn for Artists Hindi Indie Focus: Hindi indie Contact: JioSaavn for Artists English Indie India Focus: English indie by Indian artists Contact: JioSaavn for Artists Chill Vibes Focus: Ambient / chill Contact: JioSaavn for Artists Morning Chai Focus: Soft / acoustic morning mood Contact: JioSaavn for Artists Party Mode Focus: Upbeat / dance Contact: JioSaavn for Artists
How to Pitch to Jiosaavn
- Claim your JioSaavn artist profile at artists.jiosaavn.com
- Contact your distributor (Believe Digital India and OKListen have direct editorial relationships with JioSaavn)
- Some artists have had success with direct LinkedIn messages to JioSaavn's editorial team
Section 3: Independent (User-generated) Playlist Curators
These are non-editorial playlists run by music enthusiasts, blogs, and communities. They can be pitched directly and are often more accessible for emerging artists.
How to Find Independent Curators
- Search Spotify for playlists in your genre: note the playlist name and curator
- Chartmetric paid plan shows playlist curator contact info for some playlists
- SubmitHub: Platform where curators accept music submissions for a small fee per submission
- Groover: Similar platform; curators actively receiving music
- Instagram: Many Indian playlist curators run Instagram accounts
Sample independent playlist targets (research and verify current status before pitching):
Section 4: Youtube Music Playlists
YouTube editorial playlists can be pitched via YouTube Studio (limited) or through your distributor's YouTube Content ID setup.
New Music India Focus: Indian new releases How to Reach: Distributor / YouTube for Artists Indian Indie Focus: English / Hindi indie How to Reach: Distributor contact Mood playlist (various) Focus: Chill, energetic, etc. How to Reach: YouTube for Artists (limited access)
Section 5: Playlist Pitching Log
Track all pitching activity here.
Section 6: Playlist Pitching Best Practices
1. Personalise every pitch. Reference a specific playlist and explain why your song fits. 2. Do not send unsolicited attachments. Always use a streaming link (Spotify, SoundCloud, private YouTube). 3. Follow curators before pitching. Engage genuinely with their content first. 4. One follow-up only if no response after 2 weeks. 5. Submit to SubmitHub and Groover for efficiency, curators on these platforms have opted in to receive music, so your pitch is not unsolicited. 6. Track all pitches. Use the log above to avoid duplicating and to measure success rates. 7. Quality over quantity. 20 well-targeted pitches outperform 200 generic mass sends every time.
Free to use · Part of the Indie Music India toolkit · Updated September 2026