A one-sheet is a single-page artist overview document used in pitching to venues, festivals, brands, booking agents, press, and industry contacts. This is a template and example, customise fully for your artist.
What Is a One-sheet
A one-sheet (also called a one-pager or sell sheet) is a concise, professionally formatted document that summarises everything a booking agent, promoter, festival programmer, or press contact needs to know about an artist in a single page. It is the industry standard for artist introductions.
- Load instantly (PDF format, under 5MB)
- Be readable in 30 seconds
- Contain all essential information with no unnecessary filler
- Look like it belongs in the same room as the professional it's being sent to
EXAMPLE ONE-SHEET (adapt for your artist)
Artist Name
[ARTIST PHOTO, HIGH RESOLUTION, 300DPI MINIMUM, FULL BLEED OR CLEAR BACKGROUND]
About
[2-3 sentences maximum. Lead with what makes this artist unique. Do not use generic phrases like "genre-bending" or "unique sound." Describe the music in a way someone who has never heard it can picture it.]
Example: "[ARTIST NAME] makes [describe music] rooted in [specific musical tradition or city/environment]. Their 2025 EP '[EP NAME]' was praised by Wild City as '[quote]' and drew crowds at NH7 Weekender Bengaluru. Their songs sit at the edge of [two genre descriptions], designed for late-night listening in [city name]."
Recent Highlights
- Most notable show or festival slot]
- Key press coverage, publication name + year]
- Key streaming milestone: e.g., "1 million streams on JioSaavn"]
- Notable collaboration or sync placement]
- Award or recognition if applicable]
STREAMING NUMBERS (as of [Month Year]) Spotify Monthly Listeners: [Number] JioSaavn Monthly Plays: [Number] YouTube Total Views: [Number] Instagram Followers: [Number]
Press
"[Press quote]", Wild City "[Press quote]", Homegrown "[Press quote]", Rolling Stone India / The Hindu / Scroll.in
Select Live History
- Festival / Venue, City, Year]
- Festival / Venue, City, Year]
- Support slot for: Artist Name, Venue, City, Year]
- Corporate event / Brand event, Year]
Latest Release
Contact
Website: [URL] Instagram: @[handle] Spotify: [link]
One-sheet Creation Guidelines
Design
- One page only. Never two pages.
- Use a consistent font system (headline font + body font, no more than 2 fonts)
- White space is your friend. Overcrowded one-sheets are ignored.
- Artist photo should be the dominant visual element
- Your contact information must be easy to find at the bottom
Format
- Export as PDF. Always.
- File size: under 5MB. Optimise images before exporting.
- Do not use a format that requires a specific software to open
Content Rules
- Every data point (streaming numbers, press quotes, festival credits) must be current and accurate.
- Update your one-sheet before every major pitch, booking agents and festival programmers notice stale numbers.
- Do not pad the "select live history" section with shows that don't belong. Two genuinely impressive credits outweigh ten forgettable ones.
- The bio must be written about you, not by you. Have someone else write it, or at minimum have someone else edit it.
Tools to Build your One-sheet
- Canva: Free templates, easy layout, exports to PDF
- Adobe InDesign: Professional tool if you have design skills
- Adobe Express: Mid-level, free plan available
- Figma: Good for collaborative design
- Google Slides / Keynote: Quick and functional if not beautiful
Different One-sheet Versions to Maintain
BOOKING ONE-SHEET: Emphasises live performance history, technical requirements summary, set lengths, and booking contact.
PRESS ONE-SHEET: Emphasises music, bio, press quotes, and streaming links. Less focus on technical requirements.
BRAND / SPONSORSHIP ONE-SHEET: Emphasises audience demographics, engagement rates, brand alignment, and social reach. Includes information a brand manager needs: audience age/gender/city breakdown (from Instagram Insights), engagement rate, and examples of previous brand partnerships.
SYNC ONE-SHEET: Emphasises music genres and moods, previous sync placements, rights ownership, and music supervisor contact information.
Document prepared by: Date: One-Sheet version last updated:
Free to use · Part of the Indie Music India toolkit · Updated September 2026