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Merchandise Revenue Tracker

A free, ready-to-use template for independent Indian artists. Read it here, or make your own copy to fill in.

A running record of total merchandise income across all sales channels, live shows, online store, and any wholesale. This is the master financial view of your merch business. Update after every show and after every online sales batch. Cross-reference with the Merch Sales Register for per-show transaction detail.

Artist / Band Name

Financial Year: Currency: INR Last Updated: Maintained by:

Section 1: Live Show Revenue

One row per show. Net Revenue = Gross minus venue commission (typically 10-20%).

Section 2: Online Store Revenue

Log by week, month, or per order batch. Platform = Bandcamp, Instagram, website, etc.

Section 3: Product Performance Summary

Revenue contribution of each product across live and online channels combined. Update at end of each month or after each tour leg.

Section 4: Monthly Revenue Summary

Section 5: Cost of Goods Reference

Your unit production cost per item. Use to calculate real margin on each product.

Section 6: Running Totals

Update this section after every show or online batch. This is the headline figure for financial reporting.

Section 7: Notes and Pricing History

Log pricing changes, new or discontinued products, supplier changes, and any stock discrepancies.

Free to use · Part of the Indie Music India toolkit · Updated September 2026

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