A structured marketing plan template for a full album release in India. Adapt this for single or EP campaigns.
Section 1: Album Overview
Artist Name: Album Title: Release Date: Genre: Key Themes / Story: Target Audience (describe): Unique Selling Proposition (why this album, why now): Lead Single(s): Music Video Plans:
Section 2: Marketing Goals
Set measurable goals for the campaign period (6 months from release).
Section 3: Marketing Budget
Section 4: Target Audience Profile
- Age range:
- Gender split (estimated):
- Cities (primary): (e.g., Mumbai, Delhi, Bengaluru, Pune)
- Cities (secondary / growth markets):
- Where they discover new music: Spotify / JioSaavn / YouTube / Instagram / Word-of-mouth / Radio
- Social platforms: Instagram / YouTube / Twitter/X / Reddit / Spotify
- Lifestyle interests:
- Artists they also listen to (your "fans also listen"):
- Description:
- How to reach them:
Section 5: Press and Media Strategy
Target Publications and Contacts
Press Release Angles
Primary angle (the hook): Secondary angle (for follow-up pitches):
EMBARGO DATE (date press can publish): Review stream link (restricted access):
Section 6: Digital and Social Media Strategy
Platform Strategy
Instagram Feed Goal: Brand Content: Behind scenes, artwork, photos Frequency: 3-4×/week Metrics: Reach, saves, follows Instagram Reels Goal: Discovery Content: Short music clips, behind scenes Frequency: Daily during campaign Metrics: Plays, shares, follows Instagram Stories Goal: Engagement Content: Polls, Q&A, countdowns, live Frequency: Daily Metrics: Views, interactions YouTube Goal: Fan depth Content: Music videos, live sessions Frequency: 1-2×/week Metrics: Views, subscribers YouTube Shorts Goal: Discovery Content: 60-sec clips from music video Frequency: 3×/week Metrics: Views, new subscribers Twitter/X Goal: Community Content: Announcements, interactions Frequency: 2-3×/week Metrics: Impressions Facebook Goal: Existing fans Content: Events, announcements Frequency: 2×/week Metrics: Event RSVPs
CONTENT PILLARS (consistent themes across all platforms): 1. 2. 3. 4.
Content Calendar
See Social Media Calendar document for detailed scheduling.
Paid Advertising
Section 7: Streaming and Playlist Strategy
Editorial Pitching
Independent Curator Outreach
Playlist Pitching Tools
- SubmitHub: For Spotify, YouTube, and blog pitches
- Groover: Direct contact with curators and radio stations; email-based with paid credits
- Musosoup: Music pitching platform with India-aware curators
Section 8: Launch Event Plan
Venue: City: Date: Ticket Price: ₹ Ticketing Platform: (Insider.in / BookMyShow / Paytm Insider) Target Attendance: Special Guests / Support Acts: Sponsorship / Brand Partner: (e.g., Bacardi, Bira 91, Red Bull India, boAt) Promotional Budget: ₹
SECTION 9: SUCCESS REVIEW (fill in 3 months post-release)
Key Lessons for Next Campaign
Free to use · Part of the Indie Music India toolkit · Updated September 2026