A structured marketing plan template for a full album release in India. Adapt this for single or EP campaigns.
What's inside this template
- Section 1: Album Overview
- Section 2: Marketing Goals
- Section 3: Marketing Budget
- Section 4: Target Audience Profile
- Section 5: Press and Media Strategy
- Target Publications and Contacts
- Press Release Angles
- Section 6: Digital and Social Media Strategy
- Platform Strategy
- Content Calendar
- Paid Advertising
- Section 7: Streaming and Playlist Strategy
- Editorial Pitching
- Independent Curator Outreach
- Playlist Pitching Tools
- Section 8: Launch Event Plan
- Key Lessons for Next Campaign
Free to use · Part of the Indie Music India toolkit · Updated September 2026